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Strategy. Creators. Commerce.

Spotlight Media is an official TikTok Shop Partner agency. We join brands as their full-time TikTok Shop growth partner and run the whole channel, with a strategy built around your products.

Work with usSee our work

The brands we run on TikTok Shop today

  • ONE/SIZE
  • EADEM
  • POV Beauty
  • Tower 28
  • Evereden
  • Krave Beauty
  • Jones Road
  • SOSHE
  • Malin+Goetz
  • Wella

Spotlight Media, by the numbers.

$60M+

in TikTok Shop sales (GMV) driven for our brands

30+

brands cold-started on TikTok Shop since 2025

300K+

creator videos and LIVEs produced

1000+

creators on retainer across our brands

30+

full-time people on the Spotlight team

2023

one of TikTok Shop's first certified Partner agencies

Select works

Record-breaking launches and growth stories we've driven on TikTok Shop.

Model holding a green Pavoi gift box, wearing gold rings and bracelets

Pavoi

#1 jewelry brand on TikTok Shop

With full-scale affiliate management, product incubation and 100 hours of LIVE streams a month, we took Pavoi from $0 in revenue to the top jewelry brand on TikTok Shop.

  • Strategy
  • Affiliate community
  • LIVE
Grüns Superfoods Greens Gummies pouch and single pack

Grüns

Top 1% ad spend in North America

Our team scaled Grüns into one of the largest supplement brands on TikTok Shop, working with senior leadership to manage some of the largest advertising budgets on the platform.

  • Paid media
  • Affiliate community
  • Cold start
Mikayla Nogueira beside the POV Beauty logo

POV Beauty

Highest recorded GMV launch

We partnered with POV Beauty and TikTok on a record-setting launch, lining up top creators, sampling product and coordinating content to go live together.

  • Creator-led launch
  • Affiliate community
  • LIVE
See our portfolio
The Spotlight Media team holding the TikTok Shop Rising Star Partner award at TikTok's Beauty Besties event

TikTok Shop's Rising Star agency

In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty. Sam Habibi and Jaeho Lee started Spotlight to give brands one team that runs the whole channel.

About us
Spotlight Media is the only partner we kept when we cleared out every other agency. They never hide behind a scope of work. If something needs doing, they're already on it.
Geno Quaid
VP of Growth, Mozi Wash
Spotlight Media is the real deal. They are hands-on, lightning-fast, and flat-out the best in the game. They jump on every opportunity, solve problems before we even spot them, and treat our brand like it's their own.
Aaron Nosbisch
Founder & CEO, BRĒZ

Let's make TikTok Shop work for you

Tell us where your shop is today and what you want from it. We'll come back with a clear plan.

Work with us